The updates you need to position your practice to thrive.

Pandemic savings strategies

COVID-19 has taught us that planning ahead may be more critical now than ever. During periods of uncertainty, it’s important to keep a long-term perspective.

Do we have a failure to communicate?

Effective patient education is the cornerstone to better-informed decision-making skills and better health outcomes, but when was the last time you evaluated your own communication skills?

3 ways to honor staff for Paraoptometric Appreciation Month

September marks Paraoptometric Appreciation Month, the only formal observance dedicated to honor optometric practice staff. Three ways for doctors to honor their staff and for paraoptometrics to advance their careers.

After a successful launch last year, AOA 2021 Virtual Learning Livecast opens for registration

Set for Oct. 1-2, the virtual event offers doctors of optometry, students and paraoptometric staff easy access to a host of expert-led contemporary, optometric continuing education courses and professional development—when it’s convenient for them. Seats for each course are limited, so reserve your spot now.

Excel Your Career

From the liability insurance you need to begin your career with peace of mind, to retirement planning resources to secure your future—AOAExcel® has the tools for success no matter what stage of your career.
Virtual interview tips for employers and applicants

Virtual interviewing has allowed employers to connect to a broader pool of applicants from locations nationwide—get tips for employers and applicants for a stellar virtual interview.

Testing for certification? Paraoptometric exam handbook, PRC resources necessities

An updated paraoptometric examination candidate handbook is available for reference as staff prepare for their certification exams.

Keeping the 'medicine' in telemedicine

COVID-19 accelerated telemedicine’s years-long sprawl in health care, and now experts ponder whether telemedicine’s emergency expansion can be rolled back—or if it’s solidified its place in the new normal. This raises the question: Where’s the line between technology as a tool for patient care and corporate profit?

Know your options

There are insurance options to help protect against malpractice claims, property damage, cybercrime and more. Find out what you need to protect your practice.

Doctors of optometry offer transition tips, whether buying or selling

From personal chemistry to hiring consultants, doctors list a number of considerations in a sale. Are you making plans for the future?

The wrong patient communication plan could be costly

The Telephone Consumer Protection Act (TCPA) regulates some forms of calls and texts sent by businesses. Is your practice, in its communications with patients, complying with the TCPA?